MOKO Social Media Announces Advertising Partnership With USA Today's Sports Media Group
MOKO Social Media Limited (NASDAQ GM: MOKO; ASX: MKB), a provider of highly tailored mobile social community platforms for organized groups, announced today a strategic partnership with the USA TODAY Sports Media Group. The partnership will bring MOKO's sports-centric digital and mobile app properties, specifically REC*IT and RunHaven, to the USA Today Sports Media Group.
REC*IT, the new intramural and fitness mobile application bringing new-age connectivity to college campuses across the U.S., is currently launched on over 850 schools. Millions of active college students participating in intramural and fitness programs across these campuses are, for the first time, able to access recreational sports schedules, individual rankings and team results on mobile devices. Students can also consume fitness content, communicate with teammates and share updates to social networks with the REC*IT app.
Another MOKO platform, RunHaven.com, is dedicated to running enthusiasts and will feature content for all levels of runners and individuals focused on living an active and healthy lifestyle. The platform focuses on supporting runners who want to access great content via mobile devices. From training schedules and advice, to nutritional information and recommendations, users can enjoy and share content with friends and the active RunHaven community.
"While MOKO is building out its sales team and ad delivery operations, the USA TODAY Sports Media Group will empower us to immediately offer REC*IT and RunHaven inventory to advertisers that are targeting these targeted and coveted demographics," said Ian Rodwell, Founder and CEO of MOKO. "We are delighted to enter into this partnership, and look forward to a long, successful relationship."
MOKO's young, active and engaged users, combined with USA TODAY's focus on mobile and social audiences, creates a strong media and ad sales partnership. The collaboration will include sales of digital advertising sponsorships, and joint production and syndication of content across MOKO's mobile assets. USA Today's Sports Media Group currently has more than 40 million monthly active users in its network and features some of the top premium advertisers in sports. The partnership provides USA TODAY's advertising partners with the opportunity to reach engaged and social users as well as an active sports audience.
"People talk about mobile-first, but our mindset is really almost mobile-only," said Dave Morgan, President of USA TODAY Sports Media Group.
"The partnership provides us with access to highly social and mobile users across MOKO's mobile applications and allows us to continue to build on our leading position in the sports marketplace focused on reaching young, mobile and social centric audiences," said Chris Pirrone, the General Manager, Sports Digital Properties for the USA TODAY Sports Media Group.
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