UPDATE: Google Announces Purchase of mDialog

We're thrilled to welcome mDialog to Google. Together, we're committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens. While nothing's changing for their customers immediately, over time we'll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite. This represents the latest of our ongoing investments in helping brands connect with high-quality video content, like Google Partner Select, our new marketplace for premium programmatic video.