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Market Overview

Where Do Americans Go For Online Video?


On June 16, digital media measuring company comScore (NASDAQ: SCOR) released its data for May 2014 U.S. online video rankings.

As expected, Google (NASDAQ: GOOG) (NASDAQ: GOOGL) sites came as the top video content property.

According to the comScore, 183.5 million Americans watched online content during May.

Content Properties
The top three positions in May for U.S. video content properties ranked by unique viewers for May were:

  1. Google sites - 150,253,000.
  2. Facebook - 81,384,000.
  3. AOL - 66,208,000.

    Looking at other big name companies, Yahoo sites finished fourth with 51,837,000 and Amazon finished 10th with 31,883,000.

    Ad Properties
    The top three positions in May for U.S. Ad properties ranked by reach of U.S. population were:

    1. BrightRoll Platform, 51.3 percent.
    2. Specific Media, 44.4 percent.
    3. LiveRail, 37.2 percent.

      Youtube Partner Channels

      The top three positions in May for U.S. Youtube Partner Channels ranked by unique viewers were:

      1. VEVO @ Youtube, 36,766,000.
      2. Maker Studios Inc. @ YouTube, 31,982,000.
      3. Fullscreen @ YouTube, 28,445,000.

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Posted-In: Amazon AOL Facebook Yahoo YouTubeNews Tech

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