GrafTech Sends Letter to Stockholders and Files Investor Presentation

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GrafTech International Ltd.
GTI
(“GrafTech”) today announced that it has mailed a letter to stockholders in connection with the Company's May 15, 2014 Annual Meeting of Stockholders urging them to protect their investment by voting the WHITE proxy card FOR GrafTech's seven experienced and highly qualified director nominees. In addition, GrafTech filed a presentation with the U.S. Securities and Exchange Commission ("SEC"), which is available on the Investor Relations section of the Company's website and on the SEC's website at www.sec.gov. Highlights of the presentation include: GrafTech's Board and management team have a strong track record of value creation and a clear, winning strategy to drive long-term stockholder value; GrafTech's experienced and highly qualified Board is committed to serving the interests of ALL stockholders; The Milikowsky Group's platform is based on flawed analysis and misleading statements, and demonstrates a fundamental lack of understanding of GrafTech's global businesses and industry; If implemented, the Milikowsky Group's proposed strategy would be detrimental to stockholder value; and Nathan Milikowsky was not re-nominated to the Board in 2013 following serious governance breaches and conduct that demonstrate he is not qualified to serve on the Board. The full text of the letter follows: April 24, 2014 Dear Fellow Stockholders, GrafTech's May 15, 2014 Annual Meeting is only a few weeks away and your vote is extremely important. Your Board of Directors is focused on driving value for all stockholders and positioning GrafTech for continued success. We urge you not to allow GrafTech's meaningful progress to be derailed by an individual with an agenda that is not aligned with the interests of ALL stockholders. The Daniel and Nathan Milikowsky Group (the “Milikowsky Group”), led by former Board member Nathan Milikowsky, is seeking to install its own nominees to the Board at the Annual Meeting. While the Milikowsky Group initially nominated five candidates for election at the meeting, they recently announced that they would nominate three individuals, including Nathan Milikowsky. Your Board unanimously recommends that stockholders vote the enclosed WHITE proxy card “FOR” GrafTech's seven highly qualified and experienced director nominees, including two new independent nominees: Joel Hawthorne, Randy Carson, Mary Cranston, Thomas Danjczek, Ferrell McClean, Catherine Morris and Steven Shawley. GRAFTECH HAS THE RIGHT BOARD, THE RIGHT MANAGEMENT TEAM AND THE RIGHT STRATEGY TO CONTINUE DRIVING VALUE FOR STOCKHOLDERS Over the past five years, your Board and management team have implemented initiatives to improve the competitive strength of the Company during the industry's current severe cyclical downturn and to best position GrafTech in anticipation of a recovery in the steel market. We are confident that GrafTech has the right Board, the right management team and the right strategy to continue to drive value for all stockholders. In contrast, the Milikowsky Group's platform is filled with unsound analysis and misinformation, and indicates a basic lack of industry understanding. We are writing today to address the Milikowsky Group's flawed platform and to ensure that you have all the facts when making this important decision about the future of your investment. THE MILIKOWSKY GROUP'S STRATEGY UNDERSCORES ITS FUNDAMENTAL LACK OF UNDERSTANDING OF GRAFTECH'S GLOBAL BUSINESSES AND INDUSTRY In connection with its campaign to reinstall Nathan Milikowsky on the GrafTech Board, the Milikowsky Group has presented a platform that, if implemented, would be detrimental to stockholder value. In addition, the only Milikowsky Group initiatives based on sound business principles are those that the GrafTech Board has long been driving and that were implemented before the Milikowsky Group launched its proxy contest. Apart from the initiatives underway at GrafTech, the strategies presented by the Milikowsky Group are either unsound, based on flawed assumptions, misleading in nature or simply inappropriate for a global carbon and graphite material sciences business like GrafTech. The Board urges stockholders to consider each of the Milikowsky Group's claims in light of the facts: Milikowsky Group Claim: GrafTech should redefine its commercial strategy to a commodity pricing approach to gain market share, claiming this would increase sales by 30,000 metric tons and generate an additional $60 million in EBITDA. FACT: The Milikowsky Group's suggestion would disrupt GrafTech's sound and appropriate pricing strategy, with a long-term negative impact on GrafTech's margins. GrafTech recently announced global rationalization initiatives, which reduced its capacity and costs and increased utilization to over 90%. We believe the market recognized that GrafTech is pursuing the right strategy through its very favorable reaction – the stock rallied approximately 40 percent in the five trading days following the announcement. The Milikowsky Group's plan essentially recommends undoing GrafTech's global rationalization initiatives and starting a pricing war. Furthermore, the Milikowsky Group's strategy assumes no competitive response to its attempt to capture increased market share, which is inconsistent with the competitive marketplace in which we operate. This proposal demonstrates a fundamental misunderstanding of one of GrafTech's global businesses. Importantly, the Milikowsky Group chooses not to disclose the assumptions underlying its EBITDA estimates, which in reality necessitates an unprecedented industry margin on product and would imply a 40% increase in graphite electrode prices. Milikowsky Group Claim: GrafTech should expand the capacity of Seadrift, suggesting that would add $24 million in EBITDA. FACT: At this point in the cycle, Seadrift capacity expansion would be value destructive. The needle coke industry is currently operating at an estimated 80% utilization rate. Low utilization has put significant pressure on pricing, and therefore an expansion of capacity at Seadrift would not result in increased profitability and is not in the best near term interest of stockholders. Further, as Nathan Milikowsky is aware, GrafTech has made its intentions clear about its plans to expand capacity at Seadrift at the appropriate time based on projected increased demand and capacity utilization. Once again, the Milikowsky Group neglects to disclose the assumptions underlying the implied EBITDA improvement it touts, which would require a 35% price increase for needle coke. Milikowsky Group Claim: GrafTech should evaluate opportunities available to Engineered Solutions. FACT: Engineered Solutions is core to GrafTech's materials science technologies and allows for penetration of high growth markets. Engineered Solutions, which represented 22% of GrafTech's total revenue in 2013, diversifies GrafTech's revenue base. In addition, the Engineered Solutions segment leverages GrafTech's carbon and graphite technology leadership for new product development. We believe that the Milikowsky Group wants to “evaluate” opportunities available to Engineered Solutions as a pretense for initiating a sale, which would be detrimental to stockholder value. In addition, stockholders should consider the view of an independent third party, who noted: “We also note that the [Milikowsky Group] proposal includes statements related to evaluating all actionable opportunities available for the engineered solutions business. We believe the company's ownership of this business enhances its credit profile because it supports greater overall stability in earnings and cash flow.” - Moody's, “Shareholder proposal would be credit negative for GrafTech,” March 14, 2014 Milikowky Group Claim: GrafTech should streamline its organizational structure to be similar to that of steel minimill producers. FACT: GrafTech already has a similar organizational structure to that proposed by the Milikowsky Group. The Company has a flat structure on par with its “efficient” customers, apart from a few additional managers whose expertise is necessary because of the scale and international scope of GrafTech's operations. Contrary to the Milikowsky Group claims, the savings associated with removing a small number of global operations managers would be far less than $28 million and would require GrafTech to forego a favorable tax benefit. In reality, the $28 million would represent the entire SG&A budget needed to support the Engineered Solutions business, substantially all of the Industrial Materials business or the corporate organization. Milikowsky Group Claim: GrafTech should improve its corporate governance practices. FACT: GrafTech has a strong corporate governance culture and an independent Board. GrafTech's annually elected Board is composed of experienced and highly qualified directors who bring new perspectives and accountability and are committed to serving the interests of all stockholders. Importantly, the Board has been aggressively involved in driving stockholder returns that outperform the weighted average of GrafTech's industry peer group1 over the one and five year periods. Nathan Milikowsky was not re-nominated to the Board in 2013 for his own failure to meet GrafTech's corporate governance standards. GrafTech's Board and management will not compromise on good corporate governance and ethics, plain and simple. THE ONLY REALITY-BASED ACTIONS THE MILIKOWSKY GROUP CITES ARE THOSE ALREADY UNDERWAY AT GRAFTECH The Milikowsky Group makes a number of suggestions for actions and initiatives that are already being executed by GrafTech. Whether this is intended to mislead stockholders or is simply further evidence of a lack of understanding of GrafTech's global businesses is less important than the fact that your Board and management team are working diligently to execute GrafTech's strategy. For example, the Milikowsky Group states that GrafTech should reduce SG&A, reduce inventory and run Seadrift at full capacity. The truth is, the Board has long been driving these initiatives and we were implementing them before the Milikowsky Group launched its proxy contest. Specifically: Milikowsky Group Claim: GrafTech should reduce SG&A by 25%. FACT: GrafTech is already a lean organization that employs Lean Six Sigma practices, and the Company has consistently had lower SG&A spend relative to its peers. GrafTech reduced SG&A by $25 million2, or 18%, in 2013, which represents SG&A spending as a percentage of revenue 0.6% lower in 2013 than it was in 2004. In addition, on an absolute basis, SG&A has only increased $5 million even after the effects of four acquisitions, sales growth, increases from changes in accounting rules and inflation, while revenue has grown over $300 million. Milikowsky Group Claim: GrafTech should reduce inventory to $300 million. FACT: GrafTech announced its intention to reduce inventory by $150 million by the end of 2015. Management has been keenly focused on inventory levels, which have been artificially high due to GrafTech's acquisition of Seadrift in 2010 and a related DOJ-triggered three-year wind-down contract with Phillips 66 that expired at the end of 2013. Milikowsky Group Claim: GrafTech should ensure Seadrift is run at full capacity. FACT: Since the beginning of the fourth quarter of 2012, Seadrift has been running at full capacity. Once again, as a condition of its acquisition of Seadrift, GrafTech was subject to a DOJ-triggered three-year wind-down contract with Phillips 66 that expired at the end of 2013. Since the acquisitions, Seadrift has operated at an average utilization rate of over 90%. It is important for stockholders to recognize that the Milikowsky Group cannot claim ignorance of these facts, especially given the prominent position Daniel and Nathan Milikowsky played in negotiating the sale of Seadrift, and the fact that Nathan Milikowsky previously served on GrafTech's Board. NATHAN MILIKOWSKY IS NOT QUALIFIED TO SERVE ON THE COMPANY'S BOARD OF DIRECTORS Nathan Milikowsky's personal quest to reinstate himself to GrafTech's Board in spite of his clear breaches of good corporate governance and ethics is at the heart of the issue. In 2012, the GrafTech Board unanimously appointed a committee of independent directors as well as independent investigatory counsel to conduct a thorough investigation into apparent leaks of confidential inside information that were brought to the Board's attention by several members of the management team. After completion of its investigation, investigatory counsel reported its conclusion that there had been leaks of material nonpublic information, that there was evidence that Nathan Milikowsky was the source of the leaks, that there was no evidence to support a conclusion that management or any other director was the source of the leaks and that at least some of that information could not have been developed independently. GrafTech's independent Nominating Committee concluded that the facts, circumstances and evidence it considered in advance of the 2013 Annual Meeting established that the conditions to the re-nomination of Nathan Milikowsky for election as a director were not satisfied, that the Stockholders' Agreement was breached, and that Nathan Milikowsky's presence on the Board was disruptive to Board functioning. The GrafTech Board stands behind its investigation, process and findings. The Board's investigation was thorough and thoughtful and conducted with the assistance of well-recognized, highly experienced, independent investigatory counsel, Morris, Nichols, Arsht & Tunnell LLP, which reported to a Special Committee of the Board composed entirely of independent directors. Despite multiple attempts to work constructively with the Milikowsky Group to find a resolution that would avoid a proxy contest, including several offers to appoint certain Milikowsky Group nominees to the Board, no such resolution has been achieved. Nathan Milikowsky continues to insist that he include himself as a nominee, despite the Board's evidence-based conclusion that his prior governance breaches and conduct demonstrate that he is not a qualified candidate. As we have noted previously, if all of our seven nominees are elected, your Board intends to offer to add representation from the Milikowsky Group's slate to the Board after the Annual Meeting. The Company maintains that commitment and, given the current composition of the Milikowsky Group slate, the GrafTech Board expects that if all of the Company's seven nominees are elected, either Karen Finerman, David Jardini or both would be invited to join the Board. In determining which candidates to invite to the Board, the Nominating Committee would consider the views of GrafTech's stockholders and could also request an interview with Ms. Finerman, Mr. Jardini or both. SUPPORT GRAFTECH'S VALUE ENHANCING STRATEGY BY VOTING THE WHITE PROXY CARD TODAY We are confident that we have the right Board, the right team and the right strategy to continue to drive value for ALL stockholders. Your Board unanimously recommends that you vote FOR GrafTech's seven highly qualified and experienced director nominees to protect your investment in GrafTech. Your Board would like to remind you that your vote is extremely important—no matter how many shares you own. Whether or not you plan to attend the annual meeting, please sign, date and return the WHITE proxy card TODAY and discard all blue proxy cards that you may receive from the Milikowsky Group. We thank you for your continued confidence and support of GrafTech. Sincerely, The GrafTech Board of Directors /s/ /s/ /s/ /s/ Joel L. Hawthorne Randy W. Carson Mary B. Cranston Harold E. Layman /s/ /s/ /s/ Ferrell P. McClean Steven R. Shawley Craig S. Shular If stockholders have questions or need assistance in voting their shares, please call: Georgeson 480 Washington Boulevard, 26th Floor Jersey City, NJ 07310 (800) 509-0917 (Toll Free) e-mail: graftechproxy@georgeson.com
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