Sales In The Beverage Industry Continue To Plummet
The carbonated beverage market is continuing to lose market share from rival markets. Total sales fell three percent in 2013.
According to Time, industry experts are blaming widespread fears about obesity related to the decline in sales. Sales are continuing to plummet and conditions are getting worse every year.
Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP) are still leading the pack with market shares of 42.4 percent and 27.7 percent, respectively. The biggest gainers were Monster Beverage and Red Bull gaining 7.7 percent and 6.4 percent, respectively.
According to the data by Beverage Digest, Coke is performing better than PepsiCo as Liquid Refreshment Beverage (LRB) volume was down -1.1 percent compared to 3.4 percent, respectively.
However, the trio that controls the majority of the market, each lost volume in 2013.
In 2013, CSD volume hit 8.9 billion 192-oz cases. According to these levels, the category has lost -1.2 billion cases since 2003 when total volume was at 10.1 billion cases. At these levels, CSD volume is back to what it was in 1995.
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