What Companies Stand To Benefit From The 86th Academy Awards?
With over 40 million viewers, 20 categories and dozens of nominees, this massive ceremony is only glitz and glamour on the surface. Corporate titans are investing tirelessly behind the scenes to make this all possible.
Not to be outdone by Sochi's top Olympic ad prices, the cost of this year's Oscars ads was pushed to an all-time high and currently hovers around $1.8 million per 30-second ad. The companies splurging on those seconds stand to gain (and lose), arguably more than any nominee.
Here's a look at how the Oscars could shine a spotlight on some key sponsors, including each company's Ad Relevancy Scores* from the 86th Academy Awards, courtesy of Experian Marketing Services:
*This provides a measure of the overall attractiveness of a target audience relative to the characteristics of a brand's existing customers.
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