GNC Holdings Announces 6.7% Increase to its Quarterly Dividend to $0.16 per Share

The Board of Directors of GNC Holdings, Inc.

authorized and declared the quarterly cash dividend for the first quarter of 2014 of $0.16 per share of the Company's common stock, representing a 6.7% increase over its prior quarterly dividend. The dividend will be paid on or about March 28, 2014 to stockholders of record as of the close of business on March 14, 2014. About Us GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC." The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, Total Lean™, Pro Performance®, Pro Performance® AMP, Beyond Raw®, and under nationally recognized third party brands. As of September 30, 2013, GNC has more than 8,400 locations, of which more than 6,300 retail locations are in the United States (including 984 franchise and 2,206 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made). Contacts: Investors: Michael M. Nuzzo, Executive Vice President and CFO (412) 288-2029, or Dennis Magulick, Vice President - Treasury & Investor Relations (412) 288-4632 Web site: http://www.gnc.com/ SOURCE GNC Holdings, Inc