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Build-A-Bear Names Gina Collins Chief Marketing Officer


Build-A-Bear Workshop (NYSE: BBW) today announced the appointment
of Gina Collins to the position of chief marketing officer and brand
bear, effective Jan. 20, 2014. Collins will lead the Build-A-Bear
Workshop® marketing, public relations, entertainment and
creative teams to drive sales growth and profitability. She will be
responsible for branding, marketing, public relations, creative,
licensing and corporate sales and will report to Sharon John, CEO of
Build-A-Bear Workshop.

See full press release

Posted-In: News Guidance Management Global


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