Build-A-Bear Names Gina Collins Chief Marketing Officer

Build-A-Bear Workshop

today announced the appointment of Gina Collins to the position of chief marketing officer and brand bear, effective Jan. 20, 2014. Collins will lead the Build-A-Bear Workshop® marketing, public relations, entertainment and creative teams to drive sales growth and profitability. She will be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop.