Cherokee Enters in to License Agreement in with Mahindra Retail's Mom & Me Stores for Its Liz Lange Maternity Brand

Cherokee

announced today that it has entered into a retail license agreement for its Liz Lange Maternity Brand with Mahindra Retail Pvt Ltd.'s flagship retail stores, Mom & Me. Liz Lange Maternity will be available at all Mom & Me outlets throughout India as well as online. Founded in 1945, the Mahindra Group is a $16.2 billion multinational conglomerate headquartered in Mumbai, India, employing more than 155,000 people across numerous companies with operations in various sectors, including retail, automotive, aerospace, energy, and financial services. Mom & Me is Mahindra's flagship retail venture where expecting and new mothers alike can find everything from apparel and baby care products to