Del Monte, SodaStream Announce New Series of Fruity Flavors for the SodaStream Home Carbonation System
Del Monte and SodaStream International (NASDAQ: SODA) today announced that SodaStream will produce and distribute a portfolio of Del Monte® branded syrups. These flavors will be part of a new fruit family, starting with Tropical, Caribbean and Orange flavor options.
"Del Monte is excited to partner with SodaStream as we enter the category of homemade sparkling drinks," stated Frans Van Melis, Vice-President Food Operations of Del Monte® EA. "We are delighted that our consumers will be able to experience our high-quality brand in a fun, new, innovative way."
"We are happy to join forces with Del Monte and welcome such an iconic, global brand to the SodaStream family," stated Daniel Birnbaum, CEO of SodaStream. "This collaboration further enhances our strategy to expand our variety of beverage brands to increase consumer awareness and adoption of our home carbonation system."
The products are expected to debut at retail in Italy and the UK for Summer 2014.
Del Monte International Contact:Pamela GhinamoMarketing ManagerDel