McDonald's global comparable sales increased 0.5 percent last month versus the estimates 0.2 percent. U.S. missed estimates of 0.4 percent at 0.2 percent, Europe was up 0.8 percent and APMEA (Asia/ Pacific, Middle East and Africa) was down 2.8 percent.
The U.K., France, and Russia led Europe's 0.8% increase. This positive performance is a result of McDonald's approach of value platforms and seasonal food offers. Japan dragged APMEA results down in October. The Press Release noted that McDonald's will work on performance improvement and the customer experience with value offerings, breakfast growth and drive-thru/ kiosks extensions.
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