Coty forms Subsidiary in South Africa

Coty

has formed a new, wholly owned subsidiary in South Africa in order to direct, manage and fully operate all of its South African business as well as its business in 13 other African countries. The enhanced operating structure marks the latest important strategic move by Coty as it continues making strides in increasing its presence in key emerging markets. Through a strategic agreement with long term partner Indigo Brands Proprietary Limited, a wholly owned subsidiary of AVI Ltd., Coty has secured Indigo and other subsidiaries of AVI as the exclusive manufacturer, distributor and marketer of Coty's value brands.  For the past 13 years, Indigo has served as the exclusive licensee of Coty's mass brands in South Africa. This new agreement will allow Coty to closely manage its business, give it more financial freedom to promote Coty mass brands sales growth and enable the beauty giant to increase its footprint in the region. "This enhanced operating agreement will allow us to drive growth in Africa," said Michele Scannavini, CEO, Coty Inc. "We have been very happy with our partnership with Indigo and look forward to working with