SodaStream, Cooking Light Announce Co-Branding Agreement

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Cooking Light, the leading epicurean brand positioned where great food meets good health, and International Ltd.
SODA
, the world's leading manufacturer and distributor of home beverage carbonation systems, today announced an exclusive relationship for SodaStream to produce and distribute a portfolio of co-branded, fruit-based syrups using all-natural flavors and sweeteners.  This new suite of flavors, starting with Passionfruit-Mango and Kiwi-Pear, is uniquely designed to provide consumers with delicious options for carbonated beverages.  Earthbound LLC, Cooking Light's licensing partner, was instrumental in bringing these two brands together.  "Cooking Light is excited to team with SodaStream to launch this groundbreaking family of new flavors," stated Diane Oshin, Cooking Light Group Publisher. "It's the perfect match: Our principles on healthier eating and environmental sustainability are aligned, and we both recognize the value of providing consumers with a smarter alternative to conventional carbonated beverages." "We are happy to welcome Cooking Light to the SodaStream family, enabling us to tap into their loyal and beloved brand in the healthy lifestyle space," stated Daniel Birnbaum, CEO of SodaStream.  "This series
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