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Data Alliance, FourthWall Media Announce Data Partnership Agreement


The Data Alliance, the WPP (NASDAQ: WPPGY) company that enables strategic data partnerships across the Group, and FourthWall Media®, the largest independent source of cable set-top box viewing data, today announced a partnership to collaborate on data-driven marketing solutions that optimize advertising effectiveness. Under the terms of the partnership, The Data Alliance will facilitate ...Read the full story at

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Posted-In: News Guidance Contracts Management Global


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