Amazon's Offline Videos Threaten The Netflix Empire

announced that its streaming video service, Prime Instant Video, will be the first to allow users to watch content offline. First reported by

, the deal will give users the option to download select films and TV shows, such as

or

. Amazon has yet to publish a full list of supported videos, but tens of thousands are promised. Downloaded shows can be saved for 30 days. Users will have 48 hours to finish watching it once the video is played. This strategy is similar to the one employed by music services like Spotify. Paid users can listen to music with or without an Internet connect. Now Prime subscribers will have an offline option. There's just one catch: to take advantage of it, subscribers must purchase a Kindle Fire HD, Kindle Fire HDX or Kindle Fire HDX 8.9".

That requirement may be negligible considering how many millions of Kindle Fire tables have already been sold in the United States. It is the

behind

iPad and iPad Mini.

second-generation Nexus 7

, but it hasn't happened yet. Even if the new Kindle Fire flops at retail, Amazon's download options could prove to be detrimental to

, Hulu, Redbox Instant and other online video services. Thus far, none of them have provided an offline viewing option. While downloads could inspire future Kindle Fire HDX sales, the AllThingsD report indicated that Prime subscribers will be able to download them to a PC as well. Amazon wants to be able to offer

video offline, but content providers have yet to be persuaded. Until they are, Amazon's competitors may have less to worry about. If this feature takes off, however, it could help Amazon gain an advantage over Netflix. Disclosure: