What's Twitter And Square Founder Jack Dorsey's Favorite New App?
In May 2012, Twitter and Square co-founder Jack Dorsey only used three apps: Twitter, Pay With Square and Uber.
More than a year later, another app has finally caught his attention: Frontback.
"It's an app that allows you to do something very simple," said Dorsey, who demonstrated the app for Benzinga during a sit-down interview at Just Baked, a cupcake shop in Detroit, Michigan. "You take a picture with the back camera, and then [you] take a picture with the front camera."
The resulting photo is a simple combination that provides a look at the photographer as well as the photographer's subjects.
Above: Louis Bedigian and Jason Raznick. Below: Jack Dorsey
Image Credit: Jack Dorsey's iPhone 5
Frontback was founded by Frederic della Faille and Melvyn Hills, who gained some fame after launching Checkthis, an app that allows users to create "colorful posts with multiple images and words." Frontback is quickly becoming the more popular app, however, particularly after Ashton Kutcher and the Prime Minister of Belgium became users.
Dorsey told us he is not an investor in Frontback, but he said that he really likes the entrepreneurs behind the app.
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Hills and della Faille have already raised $910,000 for Checkthis, and they plan to raise additional funds to boost Frontback.
Both apps are only available from Apple's (NASDAQ: AAPL) App Store, but that's okay -- Dorsey's smartphone of choice is an iPhone.
Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
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