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Rovi Broadens Global Data Footprint to Serve Australian and Turkish Markets


Rovi Corporation (Nasdaq: ROVI), driving digital entertainment innovation, is broadening its metadata footprint to help its customers scale their entertainment products globally and deliver relevant video services to the local market. Rovi today announced the expansion of its global video data offering, Rovi Video, to serve the Australian and Turkish markets. The additions support multiple customer expansions and launches Rovi local data services in those markets. Rovi's expansive global entertainment database, comprised of data on a broad array of international content and local TV programming for over 50 countries worldwide, is used in entertainment applications and devices to help consumers find TV shows and movies to watch.

"For global device manufacturers and service providers, Rovi's global entertainment data offering provides a thoughtful approach to launching local video services," said Bob Shallow, SVP of product sales and marketing at Rovi. "The quality and coverage of metadata used in devices and applications is the backdrop for creating an enjoyable entertainment experience. We continue to build out our global data services and work with third party applications providers, such as Nuance with respect to its Dragon TV and mobile software, to help drive a better entertainment experience

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