Market Overview

Hasbro, Disney Expand Strategic Merchandising Relationship

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Global branded play company, Hasbro,
Inc. (NASDAQ: HAS) and The Walt Disney Company (NYSE: DIS) today
announced the two companies are expanding their strategic merchandising
relationship for major Disney entertainment properties Marvel and Star
Wars.

The Marvel amendment extends Hasbro's global rights to Marvel characters
for an additional two years running through 2020. Hasbro will continue
to develop a wide range of toys and games for Marvel's global Universe
of more than 8,000 characters, including Spider-Man, The Avengers and
Iron Man.

Following the acquisition of Lucasfilm by Disney, the two companies
sought to align the terms of both the Marvel and Lucasfilm agreements.

See full press release

Posted-In: News

 

Related Articles (DIS + HAS)

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