Hasbro, Disney Expand Strategic Merchandising Relationship

Global branded play company, Hasbro, Inc.

and The Walt Disney Company

today announced the two companies are expanding their strategic merchandising relationship for major Disney entertainment properties Marvel and Star Wars. The Marvel amendment extends Hasbro's global rights to Marvel characters for an additional two years running through 2020. Hasbro will continue to develop a wide range of toys and games for Marvel's global Universe of more than 8,000 characters, including Spider-Man, The Avengers and Iron Man. Following the acquisition of Lucasfilm by Disney, the two companies sought to align the terms of both the Marvel and Lucasfilm agreements.