Market Overview

Hasbro, Disney Expand Strategic Merchandising Relationship


Global branded play company, Hasbro,
Inc. (NASDAQ: HAS) and The Walt Disney Company (NYSE: DIS) today
announced the two companies are expanding their strategic merchandising
relationship for major Disney entertainment properties Marvel and Star

The Marvel amendment extends Hasbro's global rights to Marvel characters
for an additional two years running through 2020. Hasbro will continue
to develop a wide range of toys and games for Marvel's global Universe
of more than 8,000 characters, including Spider-Man, The Avengers and
Iron Man.

Following the acquisition of Lucasfilm by Disney, the two companies
sought to align the terms of both the Marvel and Lucasfilm agreements.

See full press release

Posted-In: News


Related Articles (DIS + HAS)

View Comments and Join the Discussion!
Fastest Market News Application
You'll Hear It First On Pro
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

China Sunergy Expands in Malaysia Market

Benzinga Market Primer: Monday, July 22: Futures Higher Following Japanese Elections