SLIDESHOW: Apple Store vs. Microsoft Store
For most of the last decade, Apple (NASDAQ: AAPL) was the only major tech company with hundreds of retail outlets worldwide.
That changed after Microsoft (NASDAQ: MSFT) started opening a series of retail outlets nationwide. Now the Windows maker -- along with Apple rival Samsung (OTC: SSNLF) -- is opening stores-within-stores at numerous Best Buy (NYSE: BBY) locations.
Last week, Microsoft opened its first store in Metro Detroit and another in Indianapolis.
How do these stores -- which sell Windows-based PCs and tablets from a variety of manufacturers, including Asus, Lenovo and Dell (NASDAQ: DELL) -- compare to Apple's retail outlets? Click through the slideshow to find out.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
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Tablets Galore
Microsoft (NASDAQ: MSFT) stores feature a wonderful display of tablets from a farrago of manufacturers.
Image Credit: Louis Bedigian © Benzinga -
iPads, Nothing More
Apple (NASDAQ: AAPL) stores focus exclusively on promoting the company's own products, much like a dealership (except for the variety used-car lot).
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A Colorful Message
Microsoft (NASDAQ: MSFT) employees wear a variety of bright colors.
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These Guys Still Look Blue
Apple (NASDAQ: AAPL) employees wear that famous shade of blue.
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People Can't Wait for the Latest Gadgets
These products may have been old news to tech enthusiasts who picked them up at other retailers, but that didn't stop hundreds from exploring the newly opened Microsoft (NASDAQ: MSFT) store.
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A Familiar Sight
In this regard, Apple's (NASDAQ: AAPL) store isn't all that different…
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What's Better than a $200 Xbox 360?
A free Xbox 360!
Microsoft (NASDAQ: MSFT) gave away several Xbox 360 consoles at its store opening, along with at least one fully-paid pre-order for Xbox One.
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No Freebies from Apple
Apple (NASDAQ: AAPL) does not give away free merchandise when it opens new stores.
The company has rewarded a handful of customers with massive gift cards, but only after reaching App Store and iTune sales milestones.
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Microsoft Stores Draw Massive Crowds
See?
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Apple Stores do the Same Thing
Perhaps these two retailers aren't that different after all…
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So Many Prizes!
Check out all of the prizes that Microsoft (NASDAQ: MSFT) gave away at its store opening in Metro Detroit.
Image Credit: Louis Bedigian © Benzinga
© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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