Market Overview

XO Group Appoints Michael Steib as President


XO Group Inc. (NYSE: XOXO,, the premier media and technology company devoted to weddings, pregnancy, and everything in between, today announced that it has appointed Michael Steib as President, effective July 1. The appointment of Mr. Steib, an accomplished digital leader, accelerates the Company's transformation of the wedding industry and its other markets.

"I'm thrilled that Mike is joining XO Group. His background building and leading successful businesses around digital platforms and marketplaces is exactly what we need to continue disrupting the wedding industry," said David Liu, Chief Executive Officer. "Our goal is to tap into a greater portion of the $70 billion wedding market than our current business does today. Mike gives us fresh perspective and a track record of rigorous execution, both of which will help us drive the success of our ambitious mission."

Steib most recently served as CEO of Vente-Privee USA, an ecommerce venture backed by American Express and the world's largest members-only online shopping destination. Previously, Steib spent over four years at Google building Google TV Ads and helping to grow Google Mobile Ads and YouTube's advertising business. Before Google, Steib was the General Manager of Strategic Ventures at NBC Universal, where he led the creation of new digital businesses, including a marketplace for digital video syndication, and received the GE Imagination Breakthrough award for the launch of NBC Weather Plus.

Mike and his wife Kemp met at the University of Pennsylvania, tied the knot in 2003, have enjoyed two bumps, and nest in New York City.

Posted-In: News Management Press Releases


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