Sonic Automotive Inks Three-Year Deal With Lextech for Mobile App Development

Sonic Automotive (www.sonicautomotive.com)

, one of the largest U.S. automotive retailers with more than 100 dealerships in 15 states, signed a three-year, multimillion dollar agreement with Lextech (www.lextech.com) for mobile app development to help the company better engage with customers from the moment they step into a dealership. Lextech creates mobile apps that reinvent the way people work and generate billions of dollars for clients in both cost savings and revenue potential. As Sonic's Mobile Business Unit (MBU), Lextech evaluates business workflows to identify and build apps that improve processes and make the complex simple. "Sonic Automotive has a mission to reinvent the traditional process of buying a vehicle and align the process around the way customers want to shop and buy vehicles," said Rachel Richards, vice president of retail strategy and business applications. "By developing a suite of interconnected apps on an iPad, we will improve the customer experience by shortening the buying time, and making the sales professional the single point of contact for our customer, from the moment they walk into our dealerships until they drive off as happy owners with their vehicle purchase! Looking at the pipeline of mobile app work we've identified as important to our business, we decided to commit to a three-year partnership with Lextech." In addition to working with Sonic Automotive to identify additional workflows that will benefit from mobile apps and then building new apps to support them, Lextech will provide professional support for updating existing apps. "Sonic Automotive is passionate about creating a seamless buying experience for customers, instead of the traditional process where customers are handed off from sales to financing, with other stops along the way," said Alex Bratton, CEO and chief geek of Lextech. "By using mobile apps, Sonic is leading the industry in delivering a better customer buying experience."