Procter & Gamble Announces Live Event from New York City

Today Procter & Gamble

will leverage the world's biggest stage -- New York City -- to share the power and meaning of its brands as part of its new campaign, The Everyday Effect. Through the largest consumer event in the company's 175 year history, P&G will serve the daily needs of New Yorkers and demonstrate how P&G products make everyday life better. The results will be broadcast to the rest of the country, live, through on-the-ground reports, social media updates and content featured across PGEveryday.com/EverydayEffect, Twitter (#EverydayEffect) and Facebook.com/PGEveryday. P&G brands participating in the #EverydayEffect Live From New York event include Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze and Crest. More than 40,000