Netflix, DreamWorks Announce Multi-Year Programming Deal
Netflix (NASDAQ: NFLX) and DreamWorks Animation (NASDAQ: DWA) today announced a multi-year deal making the world's largest Internet TV network the premiere home of new original series from the award-winning creators of global box-office hits including the Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon franchises.
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This agreement, which marks the largest deal for original first-run content in Netflix history, is also the first time DreamWorks Animation's beloved characters will be introduced into the television market as a branded collection of shows.
The groundbreaking deal, which encompasses over 300 hours of new programming, is a cornerstone of a major initiative by DreamWorks Animation to greatly expand its television production and distribution worldwide. The new shows will be inspired by characters from DreamWorks Animation's hit franchises and upcoming feature films as well as the vast Classic Media library, which DreamWorks acquired in 2012 and includes some of the most popular animated characters in history.
With the first