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With dozens of promotions -- including toys, countless TV spots and early screenings from
Wal-MartWMT and dozens of movie theaters across the country --
Time Warner'sTWXMan of Steel is expected to be one of the summer's biggest films.
Bear in mind that
Viacom'sVIAStar Trek Into Darkness was also expected to be a summer blockbuster, especially after fans (and curious moviegoers) piled into theaters to see the original. The sequel lost its luster after moviegoers
learned about the story and the
numerous problems associated with the film. The
underwear controversy did not help.
"It's hard to emerge from 'Into Darkness' without a feeling of disappointment, even betrayal," The New York Times' A.O. Scott
wrote in his review.
Reviews do not typically dictate how moviegoers perceive films, but they proved to be a strong warning for how this sequel would perform.
Star Trek Into Darkness grossed
during its opening weekend -- far less than the $100 million that many experts believed it would earn. The film plummeted quickly and may not be able to
match the total domestic earnings of its predecessor.
Unlike
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, which is a reboot to a failed attempt at bringing
Superman back to the big screen,
Star Trek Into Darkness is the sequel to a film people universally enjoyed. With that in mind, investors may wonder if
Man of Steel is doomed.
BoxOffice.com believes that the film will earn $108 million when it opens on June 14 and earn $325 million overall. Movie blogger Edward Ghazaley has published a
similar prediction. Others believe it could earn
$400 million.
Is this feasible? The
Superman brand is very successful, but it has been a long time since it has ruled the box office. Even so, FinancesOnline.com has produced a fact-filled infographic that demonstrates the property's immense power:
Man of Steel does have one advantage over other potential summer blockbusters, however: production help from Dark Knight director Christopher Nolan. Nolan also assisted with the story, but David S. Goyer wrote the screenplay.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZLoading...
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© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Posted In: NewsSuccess StoriesTechChristopher NolanDavid S. GoyerMan of SteelStar Trek Into DarknessSuperman
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