DG MediaMind, Tencent Announce Partnership

DG

, the leading independent provider of integrated digital advertising solutions, and Tencent, one of China's largest and most used Internet service portals, announced a partnership today, making DG MediaMind the first global rich media platform for Tencent

.  The partnership will enable Tencent to deliver more sophisticated rich media advertisements with all of the benefits of third party ad serving. Advertisers will be able to take full control of their ad campaign by better targeting and frequency control.  Third party ad serving also provides advertisers with the true value of each media channel with a comprehensive set of campaign performance data. "It is very exciting to see the partnership forged between Tencent and DG MediaMind. As China's biggest portal website, we never stop looking for new ways to bring higher value to advertisers while achieving growth for our shareholders," said Zuo Wang, Tencent Product Director. "MediaMind has been building visually impactful and engaging creative formats for