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Starwood Hotels & Resorts
Worldwide, Inc.
today announced the beginning of a month-long
relocation of its global headquarters from Stamford, CT to Dubai. From now
until April 5^th, Starwood President & CEO Frits van Paasschen and the
company's top executives will conduct day-to-day business from Dubai, an
increasingly important global destination and travel hub. Following the
company's successful relocation to China in June 2011, this second leadership
move reflects Starwood's innovative management approach to cultivating a more
global culture by understanding, appreciating and leveraging different
societal perspectives and approaches to business and hospitality.
"With 80 percent of Starwood's pipeline coming from rapidly growing markets,
it is simply not possible to lead a truly global business from a boardroom in
Connecticut," said van Paasschen. "Rising wealth and ever greater global
connectivity are creating a once-in-a-lifetime growth opportunity for our
business – by fueling new demand, changing travel patterns, and entirely new
travel markets. Dubai epitomizes this changing face of travel, and we expect
this relocation will deepen our relationships with partners, associates and
customers. Just as with our one-month relocation to China in 2011, our time
in-market will spark new ideas that will fortify our position as the most
global high-end hotel company."
During the course of the relocation, more than 200 Starwood executives and GMs
from the U.S., Europe, Asia and Latin America will travel to Dubai as the
company runs day-to-day operations almost 7,000 miles and a nine-hour time
zone away from its usual HQ outside New York City. The team will meet with
associates, customers, owners and prospective developers in the UAE and also
take advantage of Dubai's location for business travel to destinations
including Mumbai, Addis Ababa, Jeddah, Dushanbe and Kuwait.
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