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Sapient
SAPE, today announced the acquisition of (m)PHASIZE, a
leader in the fast-emerging field of cross-channel marketing analytics.
(m)PHASIZE helps senior executives to better plan their marketing investments
against the backdrop of dramatic changes to media and marketing allocation
driven by the rise of digital channels and an increasingly connected consumer.
The move establishes Sapient as a go-to partner for its clients needing
strategic advice to better navigate the range of channels and choices that now
confront marketing executives. (m)PHASIZE brings a strategic, data-driven
approach to Sapient's offerings, with immediate applicability to SapientNitro
clients.
(m)PHASIZE's custom-built, proprietary analytics tools and services help
marketing executives make optimal budget allocation and planning decisions to
achieve business objectives and enhance ROI. Their innovative predictive
forecasting models enable clients to run “what if” scenarios that simulate how
targeted consumers will respond to different variables. (m)PHASIZE is also
distinguished for its ability to quantify cross-channel impacts, taking into
account the interplay between traditional media (radio, print, TV) and digital
(search, display, social, mobile) at a brand and category level. This
wide-angle approach enables clients to continuously measure and calibrate
marketing investments to generate incremental ROI in today's dynamic,
always-on marketplace.
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