Sapient Buys (m)PHASIZE

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Sapient
SAPE
, today announced the acquisition of (m)PHASIZE, a leader in the fast-emerging field of cross-channel marketing analytics. (m)PHASIZE helps senior executives to better plan their marketing investments against the backdrop of dramatic changes to media and marketing allocation driven by the rise of digital channels and an increasingly connected consumer. The move establishes Sapient as a go-to partner for its clients needing strategic advice to better navigate the range of channels and choices that now confront marketing executives. (m)PHASIZE brings a strategic, data-driven approach to Sapient's offerings, with immediate applicability to SapientNitro clients. (m)PHASIZE's custom-built, proprietary analytics tools and services help marketing executives make optimal budget allocation and planning decisions to achieve business objectives and enhance ROI. Their innovative predictive forecasting models enable clients to run “what if” scenarios that simulate how targeted consumers will respond to different variables. (m)PHASIZE is also distinguished for its ability to quantify cross-channel impacts, taking into account the interplay between traditional media (radio, print, TV) and digital (search, display, social, mobile) at a brand and category level. This wide-angle approach enables clients to continuously measure and calibrate marketing investments to generate incremental ROI in today's dynamic, always-on marketplace.
Posted In: NewsM&A
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