Yahoo! and Samsung Form Multi-year Partnership to Deliver Interactive TV
Yahoo! (NASDAQ: YHOO) and Samsung today announced an expanded multi-year partnership to integrate Yahoo!'s Broadcast Interactivity platform into Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its automatic content recognition (ACR) technology, SoundPrint^TM, will be deployed in Samsung's SyncPlus platform, enabling new opportunities for intelligent content discovery, advertising and engagement, bringing an unprecedented level of interactivity in the living room.
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