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Safeway and Chevron in Joint Fuel Rewards Program

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The Vons division of Safeway Inc. (NYSE:  SWY) has announced a new program with Chevron (NYSE:  CVX) to offer a joint Reward Points loyalty program. Customers who earn Gas Rewards by shopping with their VonsClub Card at Vons stores and their ValuePlus Card at Pavilions stores will now be able to use their Rewards for up to 20 cents off per gallon when filling up at participating Chevron and Texaco branded locations in Southern and Central California. This new loyalty program will help maximize value and savings for both Vons / Pavilions and Chevron customers through the combination of quality, convenience and rewards.

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