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International Game Technology
CEO Patti S. Hart announced today that she has named Darrell Rodriguez to
the newly created position of Chief Creative Officer, effective immediately.
Rodriguez has served as IGT's Senior Vice President Global Game Studios since
October 2010. The alignment of the company's creative resources under
Rodriguez's leadership demonstrates IGT's continued commitment to delivering
integrated, dynamic content and solutions for casino operators and players
around the globe.
"Darrell brings an impressive history of creativity, strategic vision, and
best-in-class content expertise that will continue to provide the foundation
of our products and services," said Patti Hart, CEO of IGT. "He has provided
the necessary leadership for our content development efforts and is well
equipped to further our pursuit of creating and providing the most innovative
game content for all of our customers and partners."
In addition to his previous responsibilities, Rodriguez will direct IGT's
worldwide creative agenda inclusive of IGT's third party game developers,
publishers' platform, and content creation strategy. With over 15 years of
gaming and entertainment experience spanning The Walt Disney Company,
Electronic Arts, Lucas Arts and IGT, Rodriguez brings a unique understanding
of how to proficiently leverage industry-leading content across all platforms
in ways that will benefit all IGT stakeholders.
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