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United Airlines today announced the
selection of Momentum Worldwide as the sponsorship marketing agency partner
for the company's consolidated global sponsorship portfolio. Momentum will
join New York-based mcgarrybowen, the lead creative agency, and New York-based
Horizon Media Inc., the media investment agency, to execute the airline's
advertising and brand building efforts.
After an extensive search which began in the spring, United identified
Momentum as the strategic planning and activation sponsorship marketing
partner that will help manage its portfolio of more than 25 sports and
entertainment properties nationally and in its hub markets.
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