Shutterfly Bought Penguin Digital, Terms Not Disclosed
Shutterfly, Inc. (NASDAQ: SFLY), a leading Internet-based social expression and personal publishing service, announced today that it has acquired Penguin Digital, Inc. (www.pengu.in), a mobile application developer that provides consumers with a fun and easy way to create, share and purchase photo merchandise directly from their mobile devices.
Penguin Digital launched an iPhone app in January 2012 called Mobile Photo Factory or MoPho for short (www.mophoapp.com), which allows anyone to easily create physical prints and photo based merchandise such as iPhone & iPad cases, mugs, key chains, apparel, canvas prints and more. With MoPho, users can access photos from their iPhone or their Facebook or Instagram accounts and create one-of-a-kind products and gifts while on the go. In addition to the stand alone application, Penguin Digital has developed a Software Development Kit (“SDK”) that lets other app developers integrate printing of photos and the creation of photo based products into their own applications.
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