FROM EARLIER: Crumbs Bake Shop, Inc. Announces Business Relationship with Starbucks Corporation
Crumbs Bake Shop, Inc. (NASDAQ: CRMB), the nation's largest specialty cupcake retailer, today announced that it has entered into an agreement with Starbucks Corporation to bring the full complement of Starbucks® brewed coffees, teas and espresso-based drinks to all Crumbs locations.
"Starbucks coffee is perfectly suited for Crumbs cupcakes," said Julian R. Geiger, President and CEO of Crumbs Bake Shop. "We believe that the availability of Starbucks drinks in our stores will greatly enhance the Crumbs experience for our customers and significantly increase our beverage business. As our beverage business increases, we also expect to see an increase in the demand for our baked goods," added Geiger.
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