Green Mountain Coffee Roasters Advances New Product Innovation Strategy with Keurig Relocation to Burlington, Mass.

Green Mountain Coffee Roasters, Inc., (GMCR)

today announces the relocation of its Massachusetts-based Keurig business unit to an office complex in Burlington, Mass. The newly leased location will provide the increased square footage required to support the Company's expanding innovation efforts and new product development capabilities. "Based on the continued growth of our business and the strategic opportunities we see to pursue innovations in categories adjacent to our current single-serve products, it was essential to find a location that could support our current and anticipated growth,” said Michelle Stacy, president of GMCR's Keurig business unit. “This new campus will enable us to consolidate our resources in a single location, allowing for even greater collaboration among our functional teams while, at the same time, giving us the ability to greatly enlarge and improve space dedicated to research and development.” The new campus will be located in the area of 63 South Avenue in Burlington. The relocation from the Company's three existing Massachusetts facilities in Reading, Wakefield and Woburn is anticipated to take place in phases over the next several years. GMCR currently has 519 employees in Massachusetts. “In addition to enabling the expansion of our research and development capabilities, the design and layout of the new Burlington-based campus will provide an atmosphere that strengthens the underpinnings of the GMCR culture, as well as the Keurig® brand, by fostering closer teamwork and providing for space dedicated to the ongoing training and education of our employees, a critical facet of GMCR's culture and philosophy,” said Stacy.