Macy's, Inc. Signs Commercial and Investment Agreements with China's VIPStore

Macy's, Inc.

today announced it will sell an assortment of its highly regarded private brand merchandise directly to consumers in China through a Macy's section on omei.com, a newly established China-based online retailer of in-season luxury and fashion brands operated by VIPStore Co., Ltd. In addition, Macy's, Inc. has made an equity investment of $15 million in VIPStore Co., a Chinese e-commerce firm and parent company of omei.com. Macy's, Inc. joins other venture capital providers, including Intel Capital, in acquiring a minority stake in the company. In addition to omei.com, VIPStore operates jiapin.com, an established flash sales site.