Sears and Outdoor Life to Collaborate on a Branded Lifestyle Apparel Line

Sears and Bonnier Corporation's Outdoor Life announced today they have entered a relationship to launch a line of Outdoor Life branded sportswear for men, available in over 800 Sears stores nationwide and on Sears.com, beginning Sept., 2012. The exclusive collection is being designed with the all-American "guy's guy" in mind, a loyal customer of both iconic brands. The products will combine utility, comfort, and quality for the outdoorsman. "We are thrilled to put Outdoor Life and Sears together to serve outdoor enthusiasts with a distinct line of apparel exclusively for Sears customers," said Bonnier's Chief Brand Development Officer, Sean Holzman.