Barnes & Noble Launches National Advertising Campaign For NOOK Simple Touch with GlowLight

Barnes & Noble, Inc.

, the leading retailer of content, digital media and educational products, today introduced a major new advertising campaign for hot-selling NOOK Simple Touch with GlowLight by Barnes & Noble, the world's first E Ink Reader with patent-pending lighting technology, and the only E Ink Reader made for bedtime reading. Since its launch just weeks ago, critical acclaim and high customer demand for NOOK Simple Touch with GlowLight have made it the hottest Reader on the market, far exceeding the company's expectations, in fact the device is temporarily sold out. Barnes & Noble is building new devices as fast as it can and expects to have more stock in Barnes & Noble stores soon. Customers are encouraged to place orders for the popular Reader at www.nook.com and in stores.