Wipro to Acquire Analytics Co, Promax Applications Group for AUD 35M

Wipro Limited

today announced that it has signed an agreement to acquire Promax Applications Group (PAG), a leading player in trade promotion planning, management, and optimization solutions space for a total purchase consideration of AUD 35 Million. As per industry estimates, consumer focused companies spend 12 to 25% of their gross annual sales on trade promotions. Organizations are increasingly leveraging analytics to enhance effectiveness and maximize the return on investment (ROI) of their spend on trade promotions.