Ten Stocks for March Madness

Loading...
Loading...
March brings warm weather, St. Patrick's Day, and an entire month devoted to basketball. College basketball, that is. It also brings lounging around, eating unhealthy food, and drinking adult beverages. The 68-team field was announced Sunday and Tuesday brought the first game. However, everyone lives for today, the official start, with 16 games airing all day long. March Madness is big business for advertisers and networks alike. It's also a pain in the neck for employers in scores of industries. Simply put, March Madness leads to a maddening decline in worker productivity. Last year, Challenger, Gray & Christmas estimated the NCAA Tournament costs employers $1.8 billion in unproductive wages. Recent research shows 38% of workers intend to watch a game at work. Roughly a quarter of workers surveyed said they intend to do some kind of research for their brackets while at work. And the argument can be made that workers watching games via streaming services online consumer bandwidth for non-professional purposes. The way companies make money on March Madness can be broken down into four segments: gambling, food and spirits, TV networks, and performance apparel.
Gambling
Wynn Resorts
WYNN
is a developer, owner and operator of destination casino resorts - a perfect and legal way for people to fill their urge to gamble. The Company owns and operates two destination casino resorts. In Las Vegas, Nevada, it owns and operates Wynn Las Vegas, on the Strip and Encore at Wynn Las Vegas. MGM Resorts
MGM
is engaged in gaming, hospitality and entertainment that everyone can enjoy during March Madness. It primarily owns and operates casino resorts that include gaming, hotel, dining, entertainment, retail and other resort amenities. Las Vegas Sands
LVS
owns and operates The Venetian Resort Hotel Casino, The Palazzo Resort Hotel Casino and The Sands Expo and Convention Center in Las Vegas, Nevada - Las Vegas is also the mecca of gambling in the United States, and the Sands Macao - for overseas exposure.
TV Networks
CBS
CBS
is the network that will broadcast many tournament games and the Final Four. Walt Disney
DIS
owns ESPN, and a lot of viewers will tune in to catch up on what they missed in the tournament, since they were too busy working...
Food and Spirits
Molson Coors Brewing Company
TAP
Loading...
Loading...
manufactures and sells beer and other beverage products, which consumers enjoy during this joyous month. Buffalo Wild Wings
BWLD
engages in the operation and franchise of restaurants primarily in the United States. The company offers chicken and various food and beverage items, as well as serves bottled beers, wines, and liquor. Many tournament enthusiasts enjoy March Madness here. Domino's Pizza
DPZ
operates as a pizza delivery company, and will be feeding many hungry mouths this weekend who decide not to venture out.
Performance Apparel
NIKE
NKE
provides equipment for most of the teams involved in the NCAA tournament. The Company also engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessory products for men, women, and children worldwide. Under Armour
UA
also engages in the design, development, marketing, and distribution of apparel, footwear, and accessories for men, women, and youth worldwide. Under Armour's equipment is worn by much of the teams in the tournament.
Loading...
Loading...
Market News and Data brought to you by Benzinga APIs
Posted In: NewsEventsEconomicsTrading Ideas
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...