Market Overview

Heinz Increases Focus on T.G.I. Friday's Frozen Snacks and Appetizers


H.J. Heinz Co. (NYSE: HNZ) is significantly strengthening its focus on the T.G.I. Friday's line of frozen snacks and appetizers by increasing its investment in marketing and product development in fiscal year 2013. The brand's newest snack and appetizer item, T.G.I. Friday's Mac & Cheese Wedges, capitalizes on the comfort food trend by taking one of America's favorite comfort foods and turning it into an easy to prepare and fun to eat snack.

Posted-In: News Contracts


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