Market Overview

The Parenting Group and AOL Announce Strategic Sales Partnership and Digital Content Exchange


Bonnier's Parenting Group and AOL Inc. (NYSE: AOL) today announced a strategic sales alliance that will bring content to AOL, launching a new publisher partnership model for AOL that will provide contextually relevant, scalable marketing opportunities for advertisers seeking to reach moms online.

The partnership is intended to significantly grow's audience and AOL's reach in the valuable parenting category, with links to articles featured on the AOL home page and across multiple Lifestyle channel properties. Additionally, The Parenting Group will collaborate with AOL to package integrated digital advertising programs that incorporate media assets from both brands, leveraging the full suite of AOL's monetization solutions from premium sales to

Posted-In: News Contracts


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