Lionsgate Acquires Exclusive Home Entertainment Distribution Rights for Lalaloopsy
Lionsgate (NYSE: LGF) today announced that it has entered into an agreement with leading consumer entertainment products company, MGA Entertainment, to acquire the home entertainment distribution rights to one of the hottest toy properties in the market, Lalaloopsy™.
Lionsgate will serve as the exclusive distributor of Lalaloopsy™ product for all packaged media and digital platforms in several territories, including the United States, Canada and the United Kingdom. The announcement was made by Lionsgate EVP of Family Entertainment Anne Parducci and MGA Entertainment CEO Isaac Larian.
© 2017 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.