Market Overview

Aaron's Signs Major Deal with IMG College to Partner with Top Universities Across the Nation


Aaron's, Inc. (NYSE: AAN) has entered into a multi-year agreement with IMG College to sponsor athletic programs at 30 top universities across the nation. Aaron's sponsorship commitment in activating across dozens of schools is one of the most significant national partnerships in college sports and considerably expands the Company's reach to universities and the fans that support them.

The agreement includes Aaron's signage at football and basketball venues, promotional rights and tickets. Aaron's is also designated as the preferred vendor in the lease-to-own category of furniture, electronics, appliances and computers.

The IMG College partnership strengthens Aaron's long-standing college sports marketing portfolio. In addition to a multi-year sponsorship of the Southeastern Conference, Aaron's also has existing relationships with the University of Alabama, Georgia Institute of Technology, University of Missouri, University of North Carolina and University of Texas.

Posted-In: News Contracts


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