Microsoft and Nissan Establish Strategic Relationship for Next-Generation Dealer Management System
Microsoft Corp. (Nasdaq: MSFT) and Nissan Motor Co. (OTC: NSANY) today announced a strategic relationship to collaborate and create a next-generation dealer management system based on Microsoft Dynamics CRM. Using the powerful foundation of Microsoft Dynamics CRM and the automotive industry expertise of Nissan, the two companies will blend dealer and customer relationship management and social collaboration tools into a solution that will help Nissan develop a stronger relationship with its customers, drive dealer sales and increase market share on a global scale.
The solution will then utilize the Windows Azure platform, taking advantage of the economies of scale and flexibility offered by Microsoft's public cloud offerings.
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