Panasonic Announces Multi-Year Sponsorships of U.S. Soccer and Major League Soccer

Panasonic, a global leader in high definition and Full HD 3D technologies, U.S. Soccer, and Major League Soccer announced today a multi-faceted, three-year sponsorship agreement which will make Panasonic the "Official Consumer Electronics Partner" of U.S. Soccer as well the "Official/Proud Sponsor" of the U.S. Men's and Women's National Teams and renews these same designations with Major League Soccer. Panasonic has been involved in the sport of soccer in the US for almost 10 years. Tomorrow, the U.S. Men's National Team will play Ecuador at Red Bull Arena in Harrison, NJ. Red Bull Arena is one of a number of MLS facilities that have chosen Panasonic as a technology partner whose products including digital scoreboard displays, LED main video displays, field level and fascia LED signage, security systems and VIERA plasma HDTVs are used throughout the facility. Other MLS facilities featuring Panasonic products include PPL Park, home of the Philadelphia Union, in Chester, Pa, and Livestrong Sporting Park, home of Sporting Kansas City, in Kansas City, Kan. The relationships with U.S. Soccer and MLS will extend through the 2014 FIFA World Cup and the end of the 2014 MLS season. The sponsorship will give Panasonic category exclusivity across the U.S. Soccer and MLS properties for a wide range of consumer, professional, and B2B products including HDTV (VIERA), Blu-ray Disc, cameras and camcorders (LUMIX), LED signage, TV broadcast equipment, and point of sale systems (excluding payment services systems), solar and eco systems (MLS only), mobile & tablet computers, and select personal care products.