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Fox Business Breaks Even One Year Ahead of Schedule, Lou Dobbs Tonight Beats The Kudlow Report

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Fox Business has reached its breakeven point one year sooner than expected.

During the News Corp. (NASDAQ: NWSA) earnings call this Wednesday, Chairman and CEO Rupert Murdoch announced that Fox Business has broken even. “The ratings are, in fact, improving,” he said. “Certain times of the day we are head-to-head with CNBC and we are beating them. We do need more distribution, that's true. As regards to its performance, it is now at cash breakeven.”

Fox Business had originally predicted that it would take five years – the same amount of time it took for its sister network, Fox News – to reach its breakeven point. But the growing business network, which is home to Cavuto, Lou Dobbs Tonight, The Willis Report, and Varney & Co., has pulled ahead and accomplished this goal in just four years.

According to Nielsen Media Research, Lou Dobbs Tonight was the number-one show in its category last Thursday, defeating CNBC's The Kudlow Report. Dobbs scored 80,000 viewers in the 25-54 demographic versus Kudlow at 51,000 viewers.

The Nielsen ratings also showed that total ratings were pretty close as well, with Dobbs at 206,000 P2+ and Kudlow at 221,000 P2+.

Posted-In: Cavuto Fox Business Lou Dobbs Tonight News Corp. Rupert MurdochNews Tech Media

 

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