Klout Receives $8.5 Million In New Funding

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Klout
, a site that identifies influencers on topics across the social web, has received
$8.5 million in new funding
from Kleiner Perkins and sFund, an initiative that aims to invest in entrepreneurs who invent social applications and services. Bing Gordon, a venture partner at Kleiner Perkins, will join Klout's board. “It's been amazing seeing the passion the social media community has for their Klout Scores,” said Joe Fernandez, CEO and co-founder of Klout. “We have a lot of work ahead of us, though. We intend to invest heavily in increasing the performance of our system to deliver the accuracy, clarity and actionability commensurate with being the standard for influence.” To do so, Fernandez said that Klout will need to greatly expand the number of services that are analyzed in calculating the Klout Score and provide a much richer consumer experience. Says Bing Gordon, “People are hungry to get even more meaning from their daily social media use, and Klout is creating an important and new standard measure of relevance. I hope everyone who reads this shares this message so my Klout score goes up!” With this new round of funding, Klout has now raised more than $10 million to date.
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Posted In: NewsTechBing GordonJoe FernandezKleiner PerkinsKlout
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