As part of its new ad campaign to push a number of younger beer drinkers, age 21-30, Anheuser BuschBUD
will be offering free beer samples in trendy bars and restaurants to those of age. The new campaign will begin on Monday and will go through mid-October. The samples given out will range from 6-12 ounces. BUD is pushing the campaign since sales have dropped about 9% over the past year, while the brand has been losing steam for several years. BUD is trading slightly lower on the day, to $56.10.
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