Is Crypto a Good Investment?

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In 2010, a man from Jacksonville, Florida, made the first real-world purchase with Bitcoin. He bought 2 pizzas for 10,000 bitcoin. At the time, that was a fair price for 2 fast food pizzas. If this man skipped his dinner and kept his bitcoin, he’d be sitting on $320 million worth of the cryptocurrency.

By historical standards, Bitcoin is a great investment. Bitcoin is the best performing asset of the past decade, appreciating over 31,000%. If you were to invest just $1,000 in Bitcoin in 2010, you’d have a whopping $650 million worth. But can Bitcoin maintain this exponential growth? Potentially. Trading volatile cryptocurrencies has much more risk than traditional investments, but the payout could be life changing.

Is Cryptocurrency Safe?

Bitcoin and other cryptocurrencies run on the blockchain. A blockchain is a distributed ledger technology powered by cryptocurrency miners. Bitcoin’s network has an estimated 10 to 20 times the processing power of Google’s servers, making it among the most secure networks in the world. 

To hack a blockchain, you’d have to simultaneously hack 51% of the miners on the network, making security breaches virtually impossible. Yet, crypto exchanges are still at risk of being hacked, and unless you store your crypto in a hardware wallet, you aren’t completely safe from hackers.

Although blockchains are virtually impenetrable, Bitcoin and other cryptocurrencies are risky investments. It’s not uncommon for Bitcoin to dip 80% to 90% in a bear market –– in 2015, Bitcoin lost 84% of its value and in the 2018 bear market Bitcoin lost about 85% of its value. 

Is Cryptocurrency Insured?

Like other investments, investing in crypto is not insured. However, there are insurance options for some crypto-related investments. 

For example, coincover offers insurance options to cryptocurrency wallets and exchanges. If these companies use coincover, their users’ cryptocurrency is insured for theft, and in some cases, if they lose their private keys. Your private key is what grants you access to your crypto wallet. There are also decentralized insurance options that operate on the blockchain. 

Nexus Mutual is a leading decentralized insurance protocol that allows investors to purchase a share of the insurance fund. When investors buy into the fund, they are issued Nexus tokens proportional to their share of the fund. The token’s price is calculated mathematically based on the total tokens in the fund, the minimum reserve requirement and the amount of open insurance contracts. Companies can use Nexus Mutual to insure their exchanges in case of a security breach. 

Long or Short Term Investment

Many cryptocurrency investors see crypto as a long-term investment. Some investors claim they will never sell their cryptocurrency because they believe that crypto will replace both gold and fiat currency. 

On the other hand, some crypto traders see cryptocurrencies as a short-term investment. Some traders will even buy cryptocurrency tokens that don’t have any real value because they think the price will rise either way. 

Cryptocurrency as a Short Term Investment

Traders who invest in cryptocurrencies for the short term care less about the utility of the cryptocurrency and more about the price history of the coin. For example, many short-term crypto investors invest in Dogecoin, which has no competitive advantage over other larger cryptocurrencies like Bitcoin. Looking to make quick profits, these traders buy Dogecoin for its high volatility. 

Other short-term traders buy Bitcoin during price surges, hoping to get in early enough to ride out the enthusiasm. Some traders can make money this way, but most people are better off just buying and holding their cryptocurrency for the long term.

Cryptocurrency as a Long Term Investment

If you believe in blockchain technology, cryptocurrency is a great long-term investment. Bitcoin is seen as a store of value, and some people think Bitcoin can replace gold in the future. Ethereum, the 2nd largest cryptocurrency by market cap, also has huge growth potential as a long-term investment. 

If Bitcoin is to cryptocurrency what the PC was to computing, then Ethereum would be the internet. Ethereum hosts decentralized apps (dapps) that let people use Ethereum for more complex financial transactions, such as loans, insurance and derivatives. Dapps can also be video games –– operating the game on Ethereum lets users buy and sell in-game items to each other using the blockchain.

Before investing in a cryptocurrency long term, be sure to understand what you’re investing in. Find out what problem the cryptocurrency is trying to solve and then assess whether there really is an advantage of utilizing blockchain technology as part of the solution. Some cryptocurrency companies create a token to easily raise money from unaccredited investors, and there is no competitive advantage for their company to operate on a blockchain.

Where to Invest in Cryptocurrency

There are lots of options for where to invest in cryptocurrency. Coinbase and Gemini are great options for beginners. You can deposit funds on these exchanges through their websites or on their mobile apps. Both Gemini and Coinbase let you buy crypto with a debit card, bank transfer or other cryptocurrencies. 

Binance is a great choice if you’re looking to invest in a variety of cryptocurrencies. Binance is a cryptocurrency exchange that offers hundreds of cryptocurrencies to invest in. Binance has options to trade against Ethereum and Bitcoin pairing instead of USD, which Coinbase doesn’t have.

All of the options presented so far are centralized cryptocurrency exchanges. This means that you need to trust the exchange to hold your funds securely, stay in operation and continue to support the cryptocurrency you invest in. Albeit low, these are still risks you should consider. 

Alternatively, you can invest in crypto using decentralized finance (DeFi). DeFi is a term for applications built on Ethereum’s blockchain that perform decentralized financial transactions. The beauty of DeFi is that it eliminates the trust you would otherwise need when using a centralized exchange. 

Decentralized Ways to Invest in Crypto

Uniswap is a great option for investors looking to use DeFi to exchange cryptocurrency. This DeFi protocol creates liquidity among tokens through smart contracts –– code on the blockchain. This liquidity is used to let investors exchange their cryptos without the need of a 3rd party. You can also let Uniswap use your tokens for liquidity, and they will pay you a generous interest rate for doing so. 

Another great option is Argent. Argent is a mobile crypto wallet for iOS and Android that lets its users invest in different DeFi protocols. Some DeFi programs on Argent offer as high as 9% annual interest rates on savings accounts funded by stablecoins. Stablecoins are tokens nearly always equal to $1, so these investments are extremely low risk.

A major downside to investing in crypto through DeFi is transaction costs. Because you need to interact directly with the blockchain (usually Ethereum) to use DeFi apps, you will incur a transaction cost that goes to the Ethereum miners. This cost is calculated based on how busy the network is, but can cost anywhere from $3 to $25 or more.

However, this will change soon. Ethereum’s blockchain is getting an upgrade this year: Eth2. Eth2 will operate under a proof of stake (PoS) instead of proof of work (PoW). This allows Ethereum to cut its transactions to a fraction of what they cost now.

Best For
New Investors
Overall Rating
try for free securely through Gemini Crypto’s website
Best For
New Investors
1 Minute Review

Gemini is a cryptocurrency exchange and custodian that offers investors access to 26 coins and tokens. Founded in the US, Gemini is expanding globally, in particular into Europe and Asia. Offerings include both major cryptocurrency projects like Bitcoin and Ethereum, and smaller altcoins like Orchid and 0x.

Gemini is 1 of the only brokers with multiple platform options based on skill level. New investors will love the streamlined interface of Gemini’s mobile and web apps, while advanced investors might appreciate all the tools that come with ActiveTrader. 

In addition to a host of platform choices, Gemini users also have access to insured hot wallets to store tokens without worrying about digital asset theft. Learn more about what Gemini can do for you in our review.

Best For
  • New investors looking for a simple mobile and web app
  • Experienced investors who need a more advanced platform with more tools
  • Users looking for a 1-stop-shop to buy, sell and store all of their coins
  • Easy and quick signups — can get started in as little as a few minutes
  • Multitude of platforms to accommodate traders of all skill levels
  • Hot wallets include insurance to protect your from theft and hacking attempts
  • Charges both a commission and a convenience fee for users buying and selling through the desktop or mobile app
Best For
Crypto Trading
Overall Rating
get started securely through eToro’s website
Best For
Crypto Trading
1 Minute Review

eToro, headquartered in Cyprus, England and Israel, has provided forex products and other CFD derivatives to retail clients since 2007. A major eToro plus is its social trading operations, including OpenBook, which allows new clients to copy trade the platform’s best performers. Its social trading features are top notch, but eToro loses points for its lack of tradable currency pairs and underwhelming research and customer service features

Best For
  • U.S.-based cryptocurrency traders
  • Social and copy traders
  • Simple user interface
  • Community engagement and following other traders
  • Expansive network of social trading features
  • Large client base for new traders to imitate
  • U.S. traders can only buy cryptocurrency
  • Only 15 cryptocurrency pairs available
Best For
Earning Rewards
Overall Rating
earn free crypto securely through Coinbase’s website
Best For
Earning Rewards
1 Minute Review

Coinbase is one of the Internet’s largest cryptocurrency trading platforms. From Bitcoin to Litecoin or Basic Attention Token to Chainlink, Coinbase makes it exceptionally simple to buy and sell major cryptocurrency pairs. 

You can even earn cryptocurrency rewards through Coinbase’s unique Coinbase Earn feature. More advanced traders will love the Coinbase Pro platform, which offers more order types and enhanced functionality.

Though Coinbase doesn’t offer the most affordable pricing or the lowest fees, its simple platform is easy enough for complete beginners to master in as little as a single trade.

Best For
  • New cryptocurrency traders
  • Cryptocurrency traders interested in major pairs
  • Cryptocurrency traders interested in a simple platform
  • Simple platform is easy to operate
  • Comprehensive mobile app mirrors desktop functionality
  • Coinbase Earn feature rewards you with crypto for learning about available coins
  • Higher fees than competitors
Best For
Low Minimums
Overall Rating
get started securely through Webull’s website

Advantages of Crypto Investments

The biggest advantage to investing in cryptocurrency is its upside potential. If Bitcoin replaces gold as a store of value, each coin would be worth over $320,000 (market cap of gold / total Bitcoins issued). Some investors are calling for Bitcoin to reach $1 million, as it will be a better and more accessible store of value than gold. 

Ethereum has similar upside potential. Anyone who wants to perform a financial transaction with DeFi is required to pay Ethereum to do so. For example, if you want to exchange tokens on Uniswap, you must pay an Ethereum transaction fee. Also, investors are locking up their Ethereum to earn interest through DeFi (and soon Eth2), so Ethereum tokens will become more scarce.

Disadvantages of Crypto Investments

You pay for reward with risk. Cryptocurrencies are risky investments that can easily swing double-digit percentage points in a day. Some cryptocurrencies will fail and their tokens will be worthless. Investing in larger market cap coins like Ethereum and Bitcoin are generally safer investments than lesser-known coins.

Since the blockchain industry is relatively new, many cryptocurrencies go unregulated. Be sure that the coin you’re investing in has an accredited team and a solid foundation before investing.

Crypto Price Movements

Cryptocurrency prices often fluctuate much more than your typical investment. Even in a crypto bullrun, Bitcoin and Ethereum can dip 30% before continuing upward. If you’re looking to trade cryptocurrency for the short term, you should watch the markets often.

So, is Crypto a Good Investment?

If you’re willing to take on the risk, crypto is a great investment. Bitcoin aims to replace gold as a store of value, and Ethereum has the potential to disrupt the entire financial services industry. Although ambitious, the growth potential for cryptocurrencies is unlike any other investment.


Benzinga crafted a specific methodology to rank cryptocurrency exchanges and tools. We prioritized platforms based on offerings, pricing and promotions, customer service, mobile app, user experience and benefits, and security. To see a comprehensive breakdown of our methodology, please visit see our Cryptocurrency Methodology page.

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