Learning how to start investing in stocks can be a good way to build wealth. Due to the magic of compound interest, a small amount can eventually grow to a big amount if properly managed. The world’s most famous investor, Warren Buffett, for example, started investing in equities around six decades ago and is now one of the richest men in the world.
Grace Groner, a secretary at Abbott Laboratories, bought three special shares of Abbott in 1935 and became a millionaire multiple times over. On the account of compound interest, millions of other investors have had success stories where their retirement and financial future is now secure. Check out our guide all about investing for beginners.
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While there are tremendous rewards, investing in stocks also comes with risk. Stocks can sometimes fall 90% in one day due to bad earnings reports or unexpected news. Companies go bankrupt, costing many investors everything they invested. Even buying a diversified basket of stocks can be risky as the broader market has gone down 50% multiple times before.
Learn the Two Types of Investing
Given the risk and reward of stocks, it is important to have a correct way of investing that fits one’s financial goals and risk-tolerance. Generally speaking, there are two types of investing, passive and active. Passive investing is where one accepts the market return and tries to minimize fees and taxes as much as possible. This style of investing generally includes:
Passive Investing
- Market ETFs, such as buying the SPDR S&P 500 ETF Trust (NYSE: SPY). The SPDR S&P 500 ETF Trust ETF gives investors exposure to the S&P 500, which reflects a broad swath of diversified large-cap U.S. companies. The ETF has a gross expense ratio of 0.0945% per year, which is very low versus that of other alternatives. The SPDR S&P 500 ETF Trust’s performance has also done well on a long time line.
- Mutual funds that try and mimic market returns. These mutual funds may be a little higher priced than comparable ETFs but might be more accessible for certain retirement accounts.
Active Investing
Active investing is where an investor trusts himself/herself or a professional fund manager to try and beat the market. This method generally requires a substantial amount of research and access to the latest breaking news. Although active can generate higher returns, the style generally has higher fees and has a higher risk. Active investing includes:
- Mutuals funds, where professional mutual fund managers charge a certain annual fee and use the money to do research and pick a basket of stocks to try and beat the market.
- Hedge funds, which is generally for high net worth individuals and institutions. Hedge fund managers differentiate themselves from mutual funds by going short at times to potentially deliver high risk-adjusted returns. Due to having more resources, the bigger hedge funds may also do more research on specific companies.
- Individual investor. This generally means that the investor does his/her own research on a company, and buys or sells stocks based on the latest news or upcoming catalysts. The investor can generally buy a stock and hold forever (and collect dividends along the way), or he can hold for an intermediate amount of time or he can day-trade. Of the three styles, day-trading is perhaps the riskiest due to the uncertainty of the market and the high associated fees.
Determine Your Financial Goal and Risk Tolerance
Generally speaking, passive investing in a low-cost market ETF such as the SPDR S&P 500 ETF Trust and holding for the long run is perhaps the best choice for the majority of investors out there. Holding for more than one year generally reduces one’s taxes if there is a capital gain, and the low annual ETF fees provide more of a return to investors.
For those who want to actively invest but don’t have the time/skills to do it themselves, picking a mutual fund/hedge fund with lower fees and a solid track record could be useful. Although past performance does not predict future returns, a long track record of success may indicate a solid research strategy and good risk controls.
For those do-it-yourselfers who want to actively invest themselves, deciding what type of stocks to buy depends on one’s financial goals and risk tolerance. If an investor is younger, more risk tolerant, and has the goal of capital appreciation, buying a basket of riskier securities, such as tech stocks, growth stocks, and small caps could be more of a fit. Although the securities are riskier and more volatile, they could potentially deliver higher returns in the long run.
If an investor is older, less risk tolerant, and has a goal of optimizing fixed income, buying boring stable stocks such as Dow Jones index companies and Dividend Aristocrats (companies that have raised their payouts for 25 years or more) could be a better fit. Generally, Dow Jones index companies and Dividend Aristocrats have wide moats and pay nice dividends in good times and bad. Those companies are generally less risky than tech stocks or small caps.
How to Make Your First Investment
Step 1: Research the Company
In terms of the actual process to invest in stocks, an investor would first need to do some research on a company. This can be done by browsing financial statements from the SEC, checking basic price action and news from Yahoo Finance, and using sentiment analysis from Twitter/Stocktwits. An investor should also generally need to determine what catalysts lies ahead, so as not to get caught off guard by events.
Potential catalysts, or events that cause a stock to move, include earnings report dates, investor presentation days, etc. Generally, companies have one purpose and one purpose only – to make money for their investors. Good companies to invest in are generally profitable, can maintain their profitability in good times and bad, and can grow their profits in the future.
Step 2: Determine the Amount to Invest
Secondly, an investor would need to determine how much he/she wants to invest in a company’s stock. Buying a share, or the stock, of a company, gives an investor part of the ownership of the company.
Generally speaking, investors should only invest an amount they could afford to lose. Since stocks can be volatile, anything can happen, and stocks can go down a lot. Shorting a stock, or profiting in case a stock falls, is generally a bad idea as it could potentially expose an investor to unlimited losses if stock spikes.
Step 3: Determine your Timeline
This includes when to exit if things go bad, as in when a stock falls below a certain level, i.e. a pain point. There are three timelines, short term like day-trading, intermediate term like swing trading, and long term, such as buying-and-holding.
Step 4: Pick a Broker
Once an investor has done research on a company, determined how much to invest, and determined what his/her timeline is, the investor can either go call a brick and mortar broker, such as Scottrade, sign up for an account, fund the account, and then place a ‘Buy’ order on the stock.
Take a look at some of our top choices for brokers below.
Commissions
Account Minimum
1 Minute Review
Webull, founded in 2017, is a mobile app-based brokerage that features commission-free stock and exchange-traded fund (ETF) trading. It’s regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).
Webull offers active traders technical indicators, economic calendars, ratings from research agencies, margin trading and short-selling. Webull’s trading platform is designed for intermediate and experienced traders, although beginning traders can also benefit.
Webull is widely considered one of the best Robinhood alternatives.
Best For
- Active traders
- Intermediate traders
- Advanced traders
Pros
- Commission-free trading in over 5,000 different stocks and ETFs
- No account maintenance fees or software platform fees
- No charges to open and maintain an account
- Leverage of 4:1 on margin trades made the same day and leverage of 2:1 on trades held overnight
- Intuitive trading platform with technical and fundamental analysis tools
Cons
- Does not support trading in options, mutual funds, bonds or OTC stocks
Commissions
Account Minimum
1 Minute Review
Chase You Invest is the retail brokerage arm of JP Morgan Chase, the largest bank in the United States. While most of the firm’s products are targeted toward wealthy clientele, You Invest gives novice investors a chance to learn about markets, select the best securities and plan for future goals like retirement. No futures, forex, or margin trading is available, so the only way for traders to find leverage is through options.
Not all investors will appreciate the basic setup and simplistic trading suggestions, but plenty more want to learn about markets but just don’t know where to get started. Chase You Invest provides that starting point, even if most clients eventually grow out of it.
Best For
- Investors using Chase banking products
- Mobile traders
- Retirement savers
Pros
- Easy to navigate
- Functional mobile app
- Cash promotion for new accounts
Cons
- No forex or futures trading
- Limited account types
- No margin offered
Commissions
Account Minimum
1 Minute Review
TradeStation is for advanced traders who need a comprehensive platform. The brokerage offers an impressive range of investable assets as frequent and professional traders appreciate its wide range of analysis tools. TradeStation’s app is also equally effective, offering full platform capabilities.
Best For
- Advanced traders
- Options and futures traders
- Active stock traders
Pros
- Comprehensive trading platform and professional-grade tools
- Wide range of tradable securities
- Fully-operational mobile app
Cons
- Confusing pricing structure to leave new traders with a weak understanding of what they pay
- Cluttered layout to make navigating TradeStation’s platform more difficult than it should be
Step 5: Buy the Stock
There are generally two types of ‘Buy’ orders, market order, and a limit order. A market order will execute the purchase at the present market price, while a limit order will only execute if the price falls at or below the limit price. Although a limit price might give an investor a lower price of entry, there is no guarantee that the limit order will execute.
Step 6: Sell the Stock
Once an investor’s goal has been achieved or a pain point has been crossed, the investor can ‘Sell’ the stock, again with either the market order or the limit order, and use the proceeds to reinvest.
Final Thoughts
Investing in stocks for beginners can be a good way to build wealth. Although accepting the general market return and passively investing has historically worked out for many people, active investing, such as buying and selling stocks for oneself, could potentially generate greater returns.
To do active investing, an investor would need to do some research on the company, read the latest news, determine how much he/she is willing to invest, and sign up for a broker account. Once the broker account is approved and funded, the investor can ‘buy’ and ‘sell’ a stock, and potentially profit.
If you’re interested in buying your first stock, check out some of the best online stock brokers for beginners.
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Disclaimer: These stocks are not stock picks and are not recommendations to buy or sell a stock. Rather, these ideas should be viewed as potential opportunities for elevated levels of volatility and trader interest and thus increased liquidity. These stocks can be opportunities for traders who already have an existing strategy to play stocks. Benzinga does not recommend trading or investing in low-priced stocks if you haven’t had at least a couple of years of experience in the stock market. For a full statement of our disclaimers, please click here.